Monte-Carlo Casino voted “Casino of the Year” at London’s Global Gaming Awards
The Chief Executive Officer and General Manager of the Games received the award on Monday at the 2019 Global Gaming Awards in London. A consecration for all SBM Games staff.
“I am honoured to receive the “Casino of the Year” award for the Monte-Carlo Casino,” Jean-Luc Biamonti, Monte-Carlo President of the Sea Baths, Monday, told Global Gaming Awards 2 019 in London.
This is a trophy that rewards teamwork. “I am delighted to see another concrete result of our strategy to consolidate the game’s position at the heart of our group, the work of all gaming staff and more broadly the resort over the past three years. As part of the “Vision Casinos 2020″, the path we have taken has been successful, the great satisfaction expressed by our customers is widely recognised.”
And Jean-Luc Biamonti emphasises “the excellence of our employees, the growth of the economic results of our casinos during the first half, as well as the momentum put in place and which will be amplified in the coming months. Share this prize with all the collaborators of our Casinos.”
“A RECOGNITION OF OUR STRATEGY”
The award, given by the leaders of the sector, is a recognition of the strategy for Monaco’s casinos. Several factors are taken into account:
The repositioning and image work of the Casino de Monte-CarloThe redesign of customer segmentationThe launch of the new loyalty program My Monte-CarloThe creation of exceptional eventsThe innovation deployed in slot machines at Casino Café de Paris.
Pascal Camia, general manager of the Games – Monte-Carlo SBM, is satisfied.
“On behalf of all Monaco casino teams, I am proud to receive this award, which illustrates our incredible work, commitment and professionalism. With the vision and leadership of Jean-Luc Biamonti, this award is the recognition of the successful strategy of Grand Luxury and Grand Art of the game implemented for the Monte-Carlo Casino.”